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The story of MAILOU Tradition began in Brittany, in Châteaubourg, nearly 10 years ago. A team of experienced and committed seamstresses took on the crazy challenge of founding MAILOU Tradition, a workshop specializing in the manufacture of stuffed animals entirely handmade in France.

One thing leading to another, MAILOU Tradition has made its way and succeeded in building its reputation between 100% Breizh cuddly toys and special orders from the luxury industry, which appreciates excellence and French style. Its collections combine modern design with traditional know-how. Awarded the certification of  Entreprise du Patrimoine Vivant (Living Heritage Company) in 2015, MAILOU Tradition is a reminder that the manufacture of the legendary French plush toy is an art form whose skills are still alive and well. The company was at the Elysées French presidential palace in 2020,  among the exhibitors of the Great Exhibition of Made in France.